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Digital Marketing & SEO Course

Parwaz Pak Academy — Karachi

Learn Digital Marketing & SEO the Way Real Agencies Actually Do It

A 12-week, live online course built by Parwaz Pak — taught on real audits, real keyword data and real client campaigns, not recycled theory. Walk out with a portfolio, a certificate, and skills clients actually pay for.

Karachi ki apni agency se seekhein — live projects, practical training, aur job-ready skills.

12 Weeks
Live Online (Zoom)
3 Live Classes / Week
Certificate on Completion
Taught by Working Strategists
Why This Course Exists

Most Courses Teach Theory. Clients Pay For Results.

Every module in this course is pulled directly from how Parwaz Pak runs SEO and marketing for real Karachi businesses — so what you learn on Monday, you can apply for a client by Friday.

01

Learn the Fundamentals

SEO, PPC, social and content — taught from first principles, not just tool tutorials.

02

Work on Live Briefs

Practice on real audit frameworks and campaign structures used on actual client accounts.

03

Build a Portfolio

Leave with case studies and a capstone project you can show in interviews or to clients.

04

Get Certified

A Parwaz Pak completion certificate, backed by an agency actively running campaigns.

0
Week Program
0
Client Projects Behind the Curriculum
0
Core Modules
0
Years Serving Karachi
Who Should Join

Built For Beginners, Freelancers & Business Owners

No agency background needed — just a laptop, an internet connection, and the willingness to do the work.

Students & fresh graduates who want an actual, in-demand skill set before entering the job market.

Freelancers who want to move from small gigs to structured, higher-paying SEO and marketing projects.

Business owners who want to run their own SEO, ads and social media instead of depending fully on an agency.

Career switchers looking to move into a digital marketing role with a portfolio to back them up.

What You'll Walk Away With

By Week 12, you'll have run a complete SEO audit, built a keyword-mapped content plan, launched a mock ad campaign, and presented a capstone project — the same deliverables Parwaz Pak hands to real clients.

1Capstone Project
6Modules
12Live Weeks
Curriculum

12 Weeks, 6 Modules, One Real Skill Set

Tap a module to see what's covered week by week.

Wk 1–2Digital Marketing & SEO Foundations

How search engines actually work, the modern buyer journey, and how SEO fits alongside ads, social and content in one strategy.

How Google Ranks Sites Keyword Research Search Intent Competitor Analysis Marketing Funnel Basics
Wk 3–4On-Page & Technical SEO

The technical foundation every ranking page needs — the same audit checklist Parwaz Pak runs for clients.

Site Speed & Core Web Vitals Crawlability & Indexing Schema Markup On-Page Optimization Site Audits
Wk 5–6Off-Page SEO, Local SEO & GBP

Building authority and winning "near me" searches — critical for every local business in Pakistan.

White-Hat Link Building Google Business Profile Citations & Reviews Local Pack Rankings
Wk 7–8Google Ads (PPC) & Meta Ads

Paid campaigns built around cost-per-lead, not vanity clicks, across Search and Meta platforms.

Campaign Structure Audience Targeting Ad Copywriting Budgeting & Bidding Creative Testing
Wk 9–10Social Media, Content & Email Marketing

Turning content into a growth channel — from content calendars to nurture flows that retain customers.

Content Calendars Copywriting for Social Community Management Email Automation Flows
Wk 11–12Analytics, Capstone Project & Certification

Reading the numbers that matter, then presenting a full strategy for a live-style brief in front of Parwaz Pak mentors.

GA4 & Search Console Reporting & Dashboards Capstone Presentation Portfolio Building Certificate Awarded
Why Learn With Parwaz Pak

You're Not Learning From a Course Seller. You're Learning From an Agency.

Parwaz Pak has been running SEO, ads and web projects for Karachi businesses since 2023 — this course is built directly from that playbook.

Taught by an Active Agency

Your instructors run real client accounts — you're learning current practice, not outdated theory.

Certified, White-Hat Methods

Learn Semrush, Google Ads and HubSpot-aligned practices that build lasting rankings — no shortcuts that risk penalties.

Small Batches, Real Feedback

Live sessions with direct mentor feedback on your audits, campaigns and capstone — not a pre-recorded video dump.

Your Mentor

Learn Directly From a Parwaz Pak Strategist

Shaikh Wasay — Parwaz Pak Academy

Shaikh Wasay

Senior Digital Marketing & SEO Strategist, Parwaz Pak

3+ years of experience leading client success across multiple domains — from ecommerce and healthcare to real estate and retail. Has planned and executed SEO, paid ads and content strategies that translate directly into ranking growth, qualified leads and revenue for Parwaz Pak's clients.

Semrush Certified Google Ads Certified HubSpot Certified
Enrollment

Simple, Transparent Pricing

One-time admission fee plus an easy monthly installment — no hidden charges, no surprise costs across the 12 weeks.

Admission Fee (one-time)Rs. 3,000
Monthly Fee (× 3 months)Rs. 5,000 /mo
Total Course Investment Rs. 18,000
Enroll Now — Apply via Form

Rs. 3,000 admission + Rs. 5,000/month for 3 months (12 weeks). 3 live classes every week. Seats confirmed on receipt of admission fee.

Accepted Payment Methods
UBL Bank Transfer JazzCash EasyPaisa

Full account / wallet details are shared once your seat is confirmed via the form below.

FAQs

Questions You're Probably Asking

Course & Eligibility
Schedule & Classes
Fees & Certification

Do I need any prior experience to join?

No. The course starts from the fundamentals in Week 1–2 and builds up gradually — it's designed for complete beginners as well as freelancers who want to sharpen their skills.

Do I need a laptop or any paid tools?

A laptop and stable internet connection are required. We use free or trial-tier tools (Google Search Console, GA4, Ubersuggest, Meta Ads Manager) wherever possible during the course.

How many classes are there per week?

There are 3 live classes every week, held over Zoom, for the full 12 weeks of the program.

Are the live classes recorded?

Yes, every live Zoom session is recorded and shared with enrolled students so you can revisit any topic at your own pace.

Will I get a certificate?

Yes — students who complete the 12-week program and the capstone project receive a Parwaz Pak completion certificate.

Is the Rs. 5,000 monthly fee paid in advance?

The Rs. 3,000 admission fee confirms your seat, and the Rs. 5,000 monthly fee is paid at the start of each of the 3 months.

Will this help me freelance or get hired?

Yes. By the end of the program you'll have a capstone project and portfolio pieces you can show directly to clients or employers, along with guidance on getting started on freelance platforms.

Limited seats per batch — apply early

Ready to Learn Digital Marketing the Agency Way?

Fill out the short application form below. Our team will reach out within one business day to confirm your seat.

Apply for the Course
Admission Open — 12 Weeks Apply

Have a project in mind?

Let’s talk about how we can grow your business online.

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